The institution for ‘Ugly Betty’ is ABC (American Broadcasting Company) which owned by the Walt Disney Company and is part of the Disney-ABC Television group. ABC is a major U.S. Television network and has sold ‘Ugly Betty’ to different networks such as Channel 4.
‘Ugly Betty’ adverts were shown on Channel 4 saying ‘coming soon’ so the text was distributed via television. Also, TV magazines such as TV Quick etc had Ugly Betty in them.
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