Family – family values promoted
Capitalism- fashion world ‘dog eat dog’ world , character of Wilhelmina can be linked as she is a career women (theory of marxism and feminism can be linked )
Celebrification –Americanization- western culture revolves around celebrities and image
Class- Betty doesn’t fit in due to her class because her costume is different as are her values. Also, swag episode, she’s respected due to Gucci bag-so promotes consumption and idea that respect is gained via obtaining materials. “Betty’s clothes in other words, the most flamboyant side of her have not been integrated into her character”. (marxism)
Race -more muticultural, audience link ,
Hybrid of genres which makes it different and shows how society has changed- comparison to Our Miss Brooks. audience link
Betty/America
· Image – Outcast due to appearance: geek via costume- glasses, braces clothes. (feminism)
· She represents everyday normal people who ‘feel inferior and not meeting the standards of the world (not the real world, but the business and fashion world) has set on them’.
· Strong young female-who is smart and good but is this to validate her for her appearance, will she become less ugly?
· Normal – she has relationships etc
· Mother figure to Daniel ‘Protect him betty’
· America is the ‘fresh face’ and she is transformed via the process of ‘Bettification’
· ‘[it’s] not about being ugly at all. More then anything it’s just about looking past what you see. Achieving that image is not all that we’re on this planet to do’ (Ferrera)
· Golden Globe, Screen Actors Guild Award (2007) and Emmy- wining role as Betty. –Role model for young Latinas -Our Miss Brooks link social changes
The Villain: Wilhelmina
· Black: good vs bad –black vs white (theory)
· Tries to get power by manipulation
· Being ruthless- goes against nurtureing role =empowers women (postmodernism theory)
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