Friday 19 October 2007

10 key words

1) Alienation: marxist term for the emotional separation of workers from the product of their own labour as a result of complex mass production processes.
useful: many charcters are shown to be alienated

2)Angle: the point of view adopted by a journalist in relation to a story.
useful: low angled shots are used to many characters look powerful

3) channel 4: independet commercial channel
useful: ugly betty is shown on channel 4

4) connotation: a meaning attributable to an image beyond the obvious denotational level.
useful: there are many connotations in ugly betty

5)male gaze: term used by Laura Mulvey to describe what she saw as the male point of view adopted by camera for the benefit of an assumed male audience.
useful: females are seen as objects which links with the male gaze.

6) scheduling: the pratice of placing programmes on television in such a way to meet the expectation of particular audiences and to maxinise viewing and figures.
useful: ugly betty is scheduled to come on at 9pm which is after watershed hours.

7)series: a television narrative that presents self-contained weekly episodes using a recurring set of characters.
Useful: ugly betty comes on every fridays.

Thursday 18 October 2007

Self-Directed Research links

http://en.wikipedia.org/wiki/Silvio_Horta

http://en.wikipedia.org/wiki/Image:AmericaFerreraGoldenGlobe.jpg

http://www.pluggedinonline.com/thisweekonly/a0002958.cfm

http://newsbusters.org/node/11039

http://audreybrashich.blogs.com/audrey_brashich/2006/10/is_ugly_betty_a.html

http://thehive.modbee.com/?q=node/2465

http://ramonthomas.com/ugly-betty-now-in-south-africa-is-an-ugly-role-model/

http://guanabee.com/2007/09/glamour-asks-what-its-like-to.php

http://www.tvsquad.com/2007/02/27/is-it-me-or-is-ugly-betty-de-uglifying-a-bit/

http://www.nytimes.com/2006/09/28/arts/television/28heff.html?_r=1&ex=1189396800&en=d7ad26ac27afb21f&ei=5070&oref=slogin

http://news.independent.co.uk/health/article2567983.ece

http://www.keltawebconcepts.com.au/ewommed1.htmwebsite link for feminist and the media

http://www.usatoday.com/life/people/2006-09-25-devil-vs-betty_x.htm

1. SELF EVALUATION
Effort : 2 – this is because I have put a lot of effort into the work I have done.
Punctuality :2 – I am in most of the time with an exception of a couple of lessons.
Submission and quality of homework: 2- I have done all the h/w set so far and it is done to the best of my ability.
Ability to work independently: 2- I have done lots of work on my own and it is posted up on the blog.
Quality of writing :2- I think I express myself well and I also try to use all the media terminology.
Organisation of Media folder :1- I have all the handouts etc in a folder which is up to date.
Oral contributions in class :3- I haven’t contributed as much as I could.
Standard of Module 5 blog: 1- it is very colorful and has lots of detailed work which is the h/w as well as the independent work I have done. It also has images and clips form youtube which are relevant.
Standard of Module 6 blog: 2- I have done all the h/w and have also added extra stories.
b. Make a list of three achievements (www) and three targets/areas for improvement (ebi) over the next half-term.
www:

All the task set have been done in great detail which should help with my independent study
The things I have found on my own are all relevant and useful
I have put up images and clips from youtube which make the blog look interesting.

Ebi:
I could add more wider context- as in more text which relate to my study
I could do more wider context stuff
Contribute more in class

detailed analysis

As this is the last episode of season 2, there is lots of tension, cliff-hangers and all the major storylines are interweaved together.
Firstly, the audience are shown Amanda and Christina and the mise-en-scene is Fay’s chamber. Low key lighting is used as it’s very dim and dark, which reinforces the connotations of the chamber being full of secrets and very mysterious. The secret chamber is unknown to everyone, yet the fact that Amanda and Christina have found it hints that some of the secrets will be unravelled. Amanda and Christina are shown to be drunk which relates to wider context because nowadays, females are seen to be binge drinking more.
A long shot is used to show Queens and then a cut is used to show Santos in a local corner shop which is important as it sets the scene. Santos is represented as a good supportive father at this point because he is looking for something for his son. The fact that the shopkeeper is Asian (Indian?) is quite stereotypical as Asian people are usually seen to have small businesses. This stereotype creates familiarity for the audience and to an extent makes the show more realistic.
When the gun is pointed at Santos, the audience are sutured into the narrative via a reverse shot-showing a close up of the shooter and the gun (the image is blurred of the shooter whereas the gun is shown clearly with a sharp focus) and then a cut is used to show Santos facial expression of panic. The camera slowly zooms in showing a close up of his face allowing the audience to capture his emotions. At this point, the music is parallel and is dramatic creating a tense and panicky atmosphere as the music helps to build the tension, as the binary opposition is created (between Santos and the shooter). Moreover, this scene does link to social context as gun crime is a social issue and it is also a economical issue, because Queens is shown to be a deprived area so the people commit crimes which shows their desperation for money. Therefore, this shop robbery relates to the wider context.
While the last scene is left with a cliff-hanger, the next shows Christina and Amanda trying to break into a safe.
The most dramatic storyline is Santos death as the shots are mainly interweaved with his son Justin. Justin is shown to be in a school play ‘West Side Story’ and while Justin is singing, a sound bridge is used to show the other storylines. Daniel’s mother is shown to be escaping from a prison van.
Moreover, a long shot is used to show a long, isolated road which is dark, and the car is out of Alexis’s control (due to the fault in the brakes). The car goes out of sight showing only the road and Alexis says ‘Oh my God’ and the audience hear a crash. The use of this diegetic sound helps to anchor the meaning as we don’t see the crash, we hear it. Daniel is shown to be drugged and this links to wider context as there is a misuse of drugs.

Monday 8 October 2007

10 useful words

Antagonist: the principal opposing figure or villain in the narrative.
Useful: Wilhelmina is the antagonist.

Capitalism: an economic system in which the production and distribution of the goods and services in society is organized via a free market for the purpose of maximizing profit.
Useful: ugly Betty’s setting is New York and in mode building, the structure is a capitalist one (dog eat dog world)

Dominant Ideology: the belief system that serves the interest of the dominant ruling elite within society generally accepted as common sense by the majority and reproduced in mainstream media texts.
Useful: the dominant ideology is shown in ugly Betty as she does not ‘fit in’- her way of speaking, her appearance, her culture etc is all different and her class is shown to be lower than the people at mode.

Enigma Code: a narrative structure that involves the creation of riddles or problems solved by the resolution.
Useful: many enigmas created in ‘Ugly Betty’ which are either resolved in the end or in the next episode.

Hybrid: a cross between one film genre and another.
Useful: ‘Ugly Betty’ is a hybrid of romance and comedy.

Mulvey Laura: feminist academic and media and film critic, responsible for developing theories of the male gaze.
Useful: some female characters are sex objects and this relates to this theorist who talks about the ‘male gaze’.

Parody: the imitation of one media text by another for comic effect.
Useful: News is shown to be over-dramatic and this creates a comic effect.

Protagonist: the leading character or hero in a film with whom the audience can identify with and from whose point of view the action is positioned.
Useful: Betty is the protagonist.

Stereotype: the social classification of a group of people by identifying common characteristics and universally applying them in an often oversimplified and generalized way.
Useful: most of the characters are stereotypes of a particular group of people- for instance Marc is shown to be a ‘typical gay’. Stereotypes are used to create humor.

Celebrity: an individual who has become the focus of the media attention and is therefore widely known and recognized by the public.
Useful: America (who plays Betty) has become well known for her role as Ugly Betty and the show does tend to use celebrities such as Victoria Beckham and Lucy Lu.

10 del.ici.ous Links

1) Worrying about fat is a feminine issue http://www.telegraph.co.uk/portal/main.jhtml;jsessionid=54EHAN1CKF2OVQFIQMFCFFOAVCBQYIV0?xml=/portal/2007/10/08/ftdiet108.xml This links to my study because it deals with weight issues and 'Ugly Betty' is about image and reflects society.

2) Gender
http://mediaknowall.com/gender.html

This links to my study because it has
Representations of Femininity which is important as it is questionable if betty (the protagonist) is feminine or not.

3) From sex object to sexual subject
http://www.re-public.gr/en/?p=163

This relates to my study as it talks about females representations in the media and as talks about feminist groups- which is relate as my study is on the representations of females.

4) Size zero cast aside as dance shapes up
http://arts.guardian.co.uk/theatre/dance/story/0,,2057286,00.html
Although this article is more about dancers, it also features some relevant information about fashion models and their body image. This relates to my study because the narrative is set in the fashion world hence it will help me when talking about social context.
5) Sex and the City
http://sexinthecity06.blogspot.com/
This is relevant to my study as there is analysis on the representation of women and is similar to my text. It also has information on the male gaze which can also be linked to my study.
6) The Male Gaze
http://www.aber.ac.uk/media/Documents/gaze/gaze09.html
This links to my study because the male gaze is vital when looking at the representations of females.
7) Charlies Angels
http://c-angels.blogspot.com/
This blog looks at weather females are sex objects or not.
8)http://www.pretty-persuasion.blogspot.com/
This blog looks at women and stereotypes

Thursday 4 October 2007

Ugly Betty & The Devil Wears Prada




'Devil' and 'Betty': Fashionably familiar



The Devil Wears Prada
Ugly Betty
Twentieth Century Fox
ABC


New York City girl Andy Sachs interviews at top fashion magazine Runway. Despite her frumpish look, her spunky attitude impresses editor Miranda Priestly (Meryl Streep), who gives her a shot.
New York City girl Betty Suarez interviews at top fashion magazine Mode. Despite her frumpish look, her spunky attitude impresses publisher Bradford Meade (Alan Dale), who gives her a shot.
Andy arrives to her first day of work as assistant to the editor in chief wearing a ridiculously lumpy "cerulean" blue sweater, thought by Miranda to have been picked up in a clearance bin. Andy is later fitted with a bright orange poncho.
Betty arrives to her first day of work as assistant to the editor in chief wearing a ridiculously lumpy, red and yellow "Guadalajara" poncho.
Snooty co-worker Nigel's (Stanley Tucci) rude assessment of Andy's appearance: "Are we doing a before-and-after piece I don't know about?"
Snooty receptionist Amanda's (Becki Newton) rude assessment of Betty's appearance: "You the 'before'? ... Before and after (for) the photo shoot?"
Andy is befriended by Nigel, the wardrobe master, who rates her size 6 dress size as "the new 14."
Betty is befriended by Christina (Ashley Jensen), the wardrobe mistress, who works with "size 0" clothes.
Abusive boss Miranda orders Andy to pick up her lunch from a steakhouse that is not yet open, then doesn't eat it.
Abusive boss Daniel (Eric Mabius) orders Betty to pick up his lunch, then asks her to remove all the cabbage from his coleslaw.
.Miranda tries to get Andy to quit by asking her to obtain an advance copy of the unreleased Harry Potter book
Photographer suggests trying to get Betty to quit by asking her to pose in a skimpy vinyl outfit.
Andy is ordered to perform a series of demeaning tasks, including walking her boss's dog, schlepping lattes and getting the brakes checked on the boss's car.
Betty is ordered to perform a series of demeaning tasks, including walking her boss's dog, schlepping lattes and pulling gum off the boss's shoes.
When a work assignment runs late, Andy misses boyfriend Nate's (Adrian Grenier) birthday celebration.
When a work assignment runs late, Betty misses father Ignacio's (Tony Plana) birthday celebration.
"Salma" is mentioned in a meeting as a possible Runway cover girl.
Salma Hayek is credited as executive producer of the series. She also makes a cameo on screen as a telenovela actress.
The song Suddenly I See by K.T. Tunstall opens the film.
The song Suddenly I See by K.T. Tunstall closes the pilot episode.


http://www.usatoday.com/life/people/2006-09-25-devil-vs-betty_x.htm

Behind the Scenes of Ugly Betty

This is about the show and characters: it goes on to tell us about Amercia and her previous roles and how popular the show is.

Ugly Betty Party with America Ferrera and Eric Mabius

This is a brief interview with the stars of 'Ugly Betty' , they give their views on what they think the show is about and what is to come.